This was the first article I wrote about Apple. I’d like to do more writing about Apple outside of Twitter, so I figured I would repost it here.
Almost 10 years later, the entire landscape of the company has changed. The iPhone was only one year old at the time of the “New Soul” ad. At the beginning of 2017, the iPhone made up 69.5% of Apple’s revenue and having sold 1.2 billion units in its lifetime. The iPad wouldn’t be out for another two years. Needless to say, the face of Apple has changed over the last decade: and lately, I’ve begun to notice a shift.
It is funny to see most of Apple’s official videos that I linked to in the original post be removed from their YouTube page. I’m curious if they can be found on their official press site or if Apple actively wipes old product ads away from their media facing history.