PlayStation: Bungie deal is about multiplatform, live-service games by Christopher Dring for GamesIndustry.biz
“The first thing to say unequivocally is that Bungie will stay an independent, multiplatform studio and publisher…”
So what is the $3.6 billion buying exactly? I’d say experience, technology, and user-base expansion. Sony is clearly moving toward a more aggressive services offering. Bungie’s decades of experience for online communities and engagement is hard-earned. Owning Bungie gives Sony access to Bungie’s in-house tech and talent for creating some of the best first-person shooter games ever. Sort of reminds me of idTech being a highlight of the ZeniMax acquisition just two years ago. There is a loot cave of game design information within the halls of Bungie.
Also, Sony just bought the entire player base of Destiny 2 and any future Bungie projects. That’s a consistent stream of revenue. I’m curious how Bungie’s existing deal with Chinese company NetEase will play into this acquisition. Whenever that game launches, those audiences will feed right into Sony — exclusive or not.
“We should absolutely expect more,” he concludes. “We are by no means done. With PlayStation, we have a long way to go.”
These purchases in the industry are far from over. Microsoft’s purchase of Activision Blizzard (I know I didn’t write about that one 😅) is just the largest flashing neon sign that says “CONSOLIDATION.” I am curious what other purchases Microsoft will make, if any. Cleaning out half of their cash for Activision Blizzard may slow major purchases for them. Maybe not. Sony definitely does not have the capital to make $68.7 billion moves, but they can apparently muster $3.6 billion here, a few billion dollars over there. Buckle up everyone.