# Prime Packaging – Memory Card #61 👋🏻 I *think* the outline is locked and loaded. And for the fun of the process, I have included a screenshot of said outline. Subject to change of course, but that's all a part of the process right? ![[251008_YOu Played Ragnarök Wrong Outline.png]] Now, that *looks* longer than I imagined in my mind—especially when I segment it by "Part" number—but when I think about what I want to say in those bullets, I think I can keep it tight. Famous last words. I am really trying to keep the scope in check and the video time in between 10 and 20 minutes. While I love a good 45 minute monster, I feel like that length would be a detriment to the elements I am exploring with this topic. I discovered something cool in *Ragnarök* that addresses my biggest issue with the game, but it is buried waaaaaaaaaay at the end. That's the focus. I suppose I want to avoid pulling my own *Ragnarök* when I think about it... I did nab *Story* by Robert McKee from my local library. My plan is to just read Chapter 5 "Structure and Character" since that is the only bit I am aware of and plan to possibly use/cite. I'd like to read the whole book, but let's focus on this essay first. I might also dig back into Neil Gaiman's *Norse Mythology* for a refresher, but that feels like extra credit. [[Memory Card 60 - To Meme or Not to Meme|Last time]], I also shared concepts and ideas for the title and thumbnail. Those two elements are some of the most important pieces of the YouTube pie. If you don't entice a potential viewer with the thumbnail and title, they won't click and see your sick video. The packaging of a video has [[Memory Card 10 – Finding Joy in Music and Thumbnails|oft]] been a [[Memory Card 44 – What Came First - The Video or the Thumbnail|topic]] of this very [[Memory Card 50 – Broken Glass|newsletter]]. With serendipitous timing, Razbuten put out *[[Razbuten Out Here Wildin'|another]]* video on his second channel [sharing how vital the process is before and *after* publishing](https://youtu.be/VhdY53S3xW0?si=cG8yOcM3fLMb-Svk ). It's a good reminder and shows how mixing it up and responding to the response can turn a video around. Worth the view for the cozy *Cyberpunk* apartment alone. <div class=iframe-container> <iframe width="560" height="315" src="https://www.youtube-nocookie.com/embed/VhdY53S3xW0?si=cG8yOcM3fLMb-Svk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> I am reminded of [CinemaStix](https://www.youtube.com/@CinemaStix)'s approach as well. We [[MFP47 - "when a youtuber shares their secret sauce" with Danny Boyd from CinemaStix|talked]] a whole lot about [his title and thumbnail process](https://youtu.be/bu6OmaNmfwY?si=6a_q-rNIeI7-bkuB&t=2918) because it is just *so* unique. Don't underestimate the importance of the packaging. All of this is kinda putting pressure on myself to really figure out this video's thumbnail and, perhaps, come up with at least two to A/B test. I do like the challenge of making a thumbnail. I want to crack this one. Until next time... > [!email]+ Memory Card Newsletter > This letter is one block from the newsletter **[Memory Card](https://buttondown.com/MaxFrequency)** by [Max Roberts](https://www.maxfrequency.net/about). Thoughts? Send *me* an email at [email protected]. > > Max is the writer and producer behind [Max Frequency](https://www.maxfrequency.net), a place where he cultivates and curates curiosity—both for himself and for others—by delighting in the details and growing greatness from small beginnings. > > He's written a [[Chasing the Stick - The History of Naughty Dog during the PS4 Era|rich history and dive on the making of Naughty Dog's The Last of Us Part II]], celebrated the [[MFP23 - “A Passion for Smash” – Celebrating 15 Years of Super Smash Bros. Brawl with Peter Spezia|15th anniversary of Super Smash Bros. Brawl with the voice behind its hype]], and examined how [Zelda "stole" Fortnite's best mechanic](https://youtu.be/kc2l_9Fdpek). > > **Memory Card** is a real-ish time, raw, drip feed newsletter of his creative process for telling these stories. It’s *how* The Thing™ gets made. You can sign up below. (Look down) > > It's all powered by [Max Frequency](https://www.maxfrequency.net) and [patrons](https://www.patreon.com/maxfrequency). > > Wanna see The Thing™? [Check it out on YouTube](https://youtube.com/MaxRobertsEssays). Read it on [The Blog](https://www.maxfrequency.net). > <iframe scrolling="no" style="width:100%!important;height:220px;border:1px #ccc solid !important" src="https://buttondown.com/MaxFrequency?as_embed=true"></iframe>