# How Apple reinvented the cursor for iPad – TechCrunch [How Apple reinvented the cursor for iPad](https://techcrunch.com/2020/05/06/how-apple-reinvented-the-cursor-for-ipad/) by Matthew Panzarino for Techcrunch > In order to dive a bit deeper on the brand new cursor and its interaction models, I spoke to Apple SVP Craig Federighi about its development and some of the choices by the teams at Apple that made it. First, let’s talk about some of the things that make the cursor so different from what came before…and yet strangely familiar. Great read about the development and design behind the new [[‘In praise of the iPadOS 13.4 cursor’ – Six Colors|iPad cursor]] with an interview with Craig Federighi. Apple TV seems to be more important to other platforms than one may assume.