# Xbox Declares the End of the Console Wars
[This Is an Xbox](https://news.xbox.com/en-us/2024/11/14/this-is-an-xbox/) by Craig McNary
> We also believe that gaming should be easy to access and available for everyone, so whether you have an Xbox console, play on PC, with Samsung Smart TVs, handhelds, mobile phones, Amazon Fire TV, or a Meta Quest headset with Game Pass Ultimate, you can play with Xbox.
>
> In fact, you’re probably reading this on an Xbox-enabled device, that can be powered on with the help of Cloud Gaming or the Xbox App for PC.
*Finally*. Xbox is [[The Future of Xbox Isn’t Just a Console – Wired|embracing]] what [[Xbox Games Showcase Delivers the Game(Pas)s|we]] [[Microsoft is Stuck Between Hardware and Services|have]] [[The Core of the Xbox Brand|all]] [[I'll Have Two Servings of Claim Chowder Please|known]] for [[Xbox's Gen Z Talk and Walk Don't Match Up|years]].
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> [!quote]+ [[The Future of Xbox Isn’t Just a Console – Wired]], dated June 9, 2020
> Microsoft is getting all their ducks in a row.
>
> > “I don’t think it’s ‘hardware agnostic’ as much as it’s ‘where you want to play,’” he says.
>
> I’m curious where the buck stops with this one. When will customers be able to play their Xbox games on their Nintendo Switch? What about PlayStation? Does the Xbox brand eventually become a service and game development brand? In a sense, does Xbox eventually become the next Sega; from console manufacturer to solely game development ?
> [!quote]+ [[Xbox Games Showcase Delivers the Game(Pas)s]], dated July 23, 2020
> Xbox had a strong showcase today that really fleshed out the reason Gamepass is their future and not necessarily the Xbox consoles themselves. With the fact that [[You Are the Future of Gaming – Xbox Wire|xCloud will be included with Gamepass Ultimate]], there is no need to buy a new beefy box. All you need is a subscription, controller, and a compatible screen.
> [!quote]+ [[Microsoft is Stuck Between Hardware and Services]], dated August 7, 2020
> Microsoft is transitioning the Xbox brand from a box under your TV to a game developer/publisher and a services provider.
> [!quote]+ [[The Core of the Xbox Brand]], dated May 3, 2023
> “We have a different vision…Play the games you want, with the people you want, anywhere you want. We want Xbox to be something that people who buy our console can feel like they are a member of. Obviously, who are playing on PC, who are playing on cloud, that they feel like full members of our ecosystem. Game Pass players can play on many different devices and we remain fully committed to that. We’re not in the business of out-consoling Sony or out-consoling Nintendo. There isn’t really a great solution or win for us…”
> [!quote]+ [[The Core of the Xbox Brand]], dated May 3, 2023[^1]
>> “The console is the core of the Xbox brand…”
>
> It’s not anymore Phil. How can the console be the core when you aren’t trying to out-console either competitor? How can the console be the core when your games aren’t running well on said box?
>
> It is okay for the box to not be the core anymore. Your subscription service can be. The brand still feels like it is in this transition period and they can’t quite say the truth.
> [!quote]+ [[I'll Have Two Servings of Claim Chowder Please]], dated March 6, 2024
> What does Microsoft Gaming CEO Phil Spencer [think](https://www.theverge.com/24073666/microsoft-gaming-phil-spencer-interview-ps5-switch-games) about Game Pass on iOS these days?
>
> > "There’s not room for us to monetize Xbox Cloud Gaming on iOS."
>
> So much for believing the customer being the heart of the gaming experience.
> [!quote]+ [[Xbox's Gen Z Talk and Walk Don't Match Up]], dated April 4, 2024
> “This notion that Xbox can only be this one device that plugs into a television isn’t something we see in the Gen Z research. Because nothing else is like that for them. Some of them will have an iPhone, some will have an Android, but all the games and everything is the same. I can still get to TikTok on both of them, at least for now. All of their stuff is available wherever they want."
[^1]: Gotta get the double whammy when you can...