It's update day for the latest redesign of Max Frequency and I find myself thinking about this quote from Ben Thompson's announcement for Passport, his custom subscription software.1

"Alan Kay famously said, 'People who are really serious about software should make their own hardware'; my variation is that creators who are really serious about building a career on the Internet should own their own software. I can now speak from experience when I say it’s one of the best feelings in the world."

While I didn't hire developers and spend ages building a custom tool for my business, I did have Claude Code build me a blog tailored to my needs and taste. It's the first time in my life that my blog is wholly my own.

It feels pretty great.

Footnotes

  1. How is this almost five years old? And why isn't Passport available to others yet? ↩